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While on leave in 1945, he injured his ankle while skiing and wanted to create shoes that were more comfortable than his standard army boots. He then designed the boots to have more cushioning, made of supple leather with tires as the sole. When the war was over, Dr. Martens and his business partner began using discarded rubber for production, and the comfort of the boots made it exceptionally popular with housewives at the time, with 80% of sales going to women over the age of 40. The boots\u2019 popularity continued into the 1950s, with high sales necessitating a second factory in Munich. Looking at expanding internationally, Martens and his business partner sold the rights to British shoe manufacturers Grigg\u2019s Group Ltd. Trademarking the AirWair technology and adding the signature yellow stitching, the first boot came out in 1960 to high demand, with the boots later becoming popular with punk subcultures and skinheads in the \u201880s. 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Carhartt Streetwear has since enjoyed collaborations with designers such as Adam Kimmel, as well as other labels such as A.P.C."},"link":"https:\/\/hypebeast.com\/tags\/carhartt","link_brand":"https:\/\/hypebeast.com\/brands\/carhartt"},"hypedb":{"image":"https:\/\/i0.wp.com\/s3.store.hypebeast.com\/media\/wiki\/fixtures\/brand\/Carhartt.jpeg","industries":[{"id":125036,"name":"Retailer","slug":"retailer","taxonomy":{"id":74869,"name":"post_tag"}}]},"stats":{"one_week":{"prev_value":0,"curr_value":0,"prev_rank":397,"curr_rank":421,"ranks":[422,421,423,421,399,399,378,399,399,377,379,376,396,396,396,376,395,374,396,396,396,396,376,375,378,421,420,399,379,397,421],"max_hype":0,"hypes_values":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"one_month":{"term_id":259,"prev_value":0,"prev_rank":377,"curr_value":0,"curr_rank":385,"ranks":[9,10,11,11,12,14,16,16,18,20,26,31,38,49,58,74,94,106,116,123,126,133,384,383,385,386,385,383,384,377,385],"max_hype":34667,"hypes_values":[13262,12081,10947,9847,8777,7763,6809,5912,5083,4309,3602,2961,2385,1880,1436,1059,750,510,340,218,123,13,0,0,0,0,0,0,0,0,0],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"half_year":{"term_id":259,"prev_value":19619,"prev_rank":41,"curr_value":19619,"curr_rank":41,"ranks":[31,32,32,32,33,33,33,33,33,33,33,32,32,32,32,34,34,34,34,33,34,35,36,36,38,38,41,41,41,41,41],"max_hype":34667,"hypes_values":[27990,27832,27668,27480,27240,26993,26737,26466,26212,25932,25656,25396,25126,24914,24659,24416,24152,23873,23590,23297,23009,22431,22146,21863,21547,21268,20987,20707,20431,20158,19882],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"one_year":{"term_id":259,"prev_value":28575,"prev_rank":58,"curr_value":28575,"curr_rank":57,"ranks":[50,50,50,50,50,51,50,50,50,51,51,50,51,51,51,51,51,51,52,52,54,55,56,56,57,57,57,58,58,58,57],"max_hype":34667,"hypes_values":[32024,32026,32053,32043,31979,31907,31815,31712,31630,31512,31401,31303,31195,31151,31059,30976,30869,30742,30610,30471,30328,30032,29889,29731,29569,29423,29284,29135,28997,28855,28710],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"preview":{"term_id":259,"prev_value":0,"prev_rank":0,"curr_value":0,"curr_rank":0,"ranks":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]}}},{"term":{"id":559,"name":"Jordan Brand","slug":"jordan-brand","blog_id":1,"type":"brand","taxonomy":{"description":"Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. \r\n\r\nInitially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.\r\n"},"link":"https:\/\/hypebeast.com\/tags\/jordan-brand","link_brand":"https:\/\/hypebeast.com\/brands\/jordan-brand"},"hypedb":{"image":"https:\/\/i0.wp.com\/s3.store.hypebeast.com\/media\/wiki\/fixtures\/brand\/Jordan%20Brand.jpeg","industries":[{"id":123282,"name":"Footwear","slug":"footwear","taxonomy":{"id":27700,"name":"post_tag"}}]},"stats":{"one_week":{"prev_value":0,"curr_value":0,"prev_rank":120,"curr_rank":171,"ranks":[13,22,29,43,111,119,119,119,120,127,137,152,124,132,123,27,19,23,34,48,49,124,143,111,113,150,120,139,127,120,171],"max_hype":0,"hypes_values":[1392,830,384,98,0,0,0,0,0,0,0,0,0,0,0,704,1119,1037,767,476,247,0,0,0,0,0,0,0,0,0,0],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6467274,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"hb4um6i",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"one_month":{"term_id":559,"prev_value":790,"prev_rank":85,"curr_value":790,"curr_rank":85,"ranks":[18,21,23,26,28,28,32,35,39,45,48,52,62,71,91,58,44,41,44,51,48,47,48,54,55,65,67,73,79,85,85],"max_hype":68322,"hypes_values":[6617,6148,5638,5113,4580,4079,3615,3177,2765,2398,2060,1755,1481,1243,878,1446,2043,2278,2309,2259,2336,2234,2124,1989,1813,1634,1469,1319,1174,1038,913],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6467274,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"hb4um6i",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"half_year":{"term_id":559,"prev_value":19466,"prev_rank":42,"curr_value":19467,"curr_rank":42,"ranks":[35,35,36,36,36,36,36,35,35,36,36,36,36,37,38,37,37,37,38,38,39,37,37,37,37,39,42,42,42,42,42],"max_hype":191019,"hypes_values":[25580,25432,25207,24947,24630,24324,23923,23612,23269,22961,22614,22284,21946,21576,21062,21432,21937,22048,22044,21940,22036,22138,22017,21824,21567,21268,20958,20652,20358,20053,19707],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6467274,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"hb4um6i",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"one_year":{"term_id":559,"prev_value":52276,"prev_rank":34,"curr_value":52274,"curr_rank":34,"ranks":[29,29,29,30,30,30,30,30,30,30,30,30,30,31,31,30,30,30,30,30,30,31,31,32,33,33,34,34,34,34,34],"max_hype":347778,"hypes_values":[61908,61651,61295,60923,60489,59982,59568,59147,58635,58206,57724,57261,56687,56143,55607,55852,56242,56256,56156,55957,55973,56003,55776,55494,55137,54736,54303,53891,53494,53003,52611],"post_ids":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6467274,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"short_url":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"hb4um6i",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null]},"preview":{"term_id":559,"prev_value":0,"prev_rank":0,"curr_value":0,"curr_rank":0,"ranks":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]}}},{"term":{"id":131,"name":"CLOT","slug":"clot","blog_id":1,"type":"brand","taxonomy":{"description":"CLOT is a streetwear label and lifestyle brand founded by Edison Chen and Kevin Poon, aimed the bridge Eastern and Western culture. The brand is active in doing collaboration and crossover with international brands like Disney, Nike, and Coca-cola. Their business has expanded into four brick and mortar stores, and select shops under Clot \u2018Juice\u2019, which has hosted events for Adidas, Visvim, Vans, and pop-up stores for Stussy, Hood By Air and more. \r\n\r\nAside from fashion, CLOT has forayed into music, culture and design, collaborating with many high profile brands such as Converse, visvim, Head Porter, adidas, and Coach. 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